Quixtar Reports Fourth Consecutive Year Of Billion-Dollar Sales
Independent Business Owners also generate record $84.6 million in Partner Store sales
Feb 2, 2007
[Quixtar News: Feb. 2, 2007] Quixtar Inc. today announced fiscal 2006 sales of $1.118 billion, the fourth consecutive year in which the company surpassed the billion-dollar mark. This is the first year Quixtar has announced sales since switching to a fiscal year ending Dec. 31. Previously, Quixtar and other Alticor subsidiaries operated on a fiscal year ending Aug. 31.
No matter how it’s sliced, 2006 represented a growth year for Quixtar, Alticor’s business opportunity company in the U.S. and Canada. The company’s highest annual sales total ever represented a 2.2 percent increase over 2005 calendar year sales of $1.094 billion. Quixtar reported sales of $1.058 billion for the fiscal year that ended Aug. 31, 2005, and sales for the four-month period between that fiscal year and the beginning of 2006 were $376 million.
In 2006, Quixtar Independent Business Owners (IBOs) also generated $84.6 million in revenues for Quixtar’s online Partner Stores, an increase of 12 percent from $75.5 million in calendar 2005. Partner Store sales reported for fiscal 2005 were $76 million, and IBOs generated another $28.1 million in Partner Store sales for the last four months of 2005.
In addition to earning retail profit on products sold to customers, IBOs earn bonuses and other incentives based on sales volume generated by their business groups. For their efforts, IBOs earned $370.1 million in bonuses and other incentives in 2006, up from $350.4 million in calendar 2005. Quixtar reported IBO bonuses and incentives of $344.7 million for the 2005 fiscal year, and they earned $125.8 million from Sept. 1 to Dec. 31, 2005. Since 1999, IBOs have earned more than $2.2 billion based on total Quixtar sales of nearly $6.8 billion and Partner Store Sales of more than $500 million.
“This was another good year for the Quixtar business,” said Jim Payne, Quixtar’s Managing Director. “We launched some new high-end health and beauty lines that helped sales, especially with loyal customers. We also increased the percentage of sales generated at Quixtar.com, which helps bolster our ranking as the leading online health and beauty retailer.”
Quixtar’s online sales in 2006 were $880 million, up 10% from calendar 2005 online sales of $800 million. Driven by its strong Health and Beauty brands, Quixtar again was ranked #1 in online Health and Beauty sales by Internet Retailer’s “Top 500 Guide” in 2006, and 20th overall in e-commerce.
Among highlights contributing to those rankings for the 2006 fiscal year were:
- Launch of Nutrilite® Personalized Health program , including the Health Questionnaire, Gensona™ Genetic Tests, Nutrigenomic supplements and Customized Packets of Nutrilite supplements.
- The launch of the Artistry® Time Defiance® Skin Care Systems.
- The introduction of children’s nutrition products like Nutrilite Brainiums DHA™ and Seismic ™ juices and healthy snacks.
- And many more product introductions, including the new iCook ™ knifeware, Artistry Microdermabrasion System, ClearGuard ™ Dietary Supplement, NAO never accept ordinary ® shaded cosmetics, Satinique ™ Capture Color Series for hair, new XS ™ Energy drinks, and more.
In addition to new products launched, Quixtar also conducted its first, limited national advertising campaign in 2006. The “Land of Will” Quixtar ads appeared on network and cable TV programming in the fourth quarter, while Nutrilite product ads appeared in Newsweek and Maclean’s magazine and on cable TV during that same time frame. Tentative plans are for 2007 advertising to focus on key health and beauty brand advertising.
“We continue to focus on providing the best business opportunity in North America, rewarding entrepreneurs for their marketing and business-building efforts,” said Payne. “And we’re excited about some new programs we’re developing right now that will help our IBOs do an even better job of introducing our products to their customers in the future.”
Based in Ada, Mich., Quixtar Inc. is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, Alticor Corporate Enterprises (ACE), and Quixtar, exceeded $6.3 billion in fiscal 2006.
Quixtar currently supports independent businesses in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific and Atlantic Oceans and Caribbean Sea. Quixtar Canada Corp. headquarters are located in London, Ont., Canada.