Amway Global Signs Entertainer and 'Intelligence for Your Life' Radio Host John Tesh and Actress and Sellecca Solution Founder Connie Sellecca To Endorsement, Product Development Deals
Amway Global Signs a Multi-Year Agreement.
Nov 25, 2008
ADA, Michigan, November 25, 2008 - Amway Global has signed a multi-year agreement with entertainer, author, and radio host John Tesh to develop and distribute products and advertise on Tesh's "Intelligence for Your Life" radio show. "Intelligence for Your Life" is Tesh's term for information that helps people improve their lives and well-being, and is the focus of his syndicated radio program, 2008 book, and PBS special.
Under the agreement, Amway Global will be an advertiser on Tesh's "Intelligence for Your Life" program and sponsor health and beauty segments on the show. "Intelligence for Your Life" is carried on more than 275 radio stations in the U.S. and Canada, reaching more than 8 million listeners. Existing Tesh products, including books and CDs, will be sold through Amway Global and its network of Independent Business Owners, and new products will be jointly developed by Tesh and the company.
"John Tesh's philosophy of helping people live better lives is a perfect fit with Amway Global's business model," said Steve Lieberman, Managing Director of Amway Global. "Our business is about empowering people to take actions to make life better for themselves and their families, and 'Intelligence for Your Life' supports the same objective."
In addition, Tesh will appear in company advertising and communications and make personal appearances at company events.
"I'm proud to partner with Amway Global through this relationship" said Tesh. "I'm an entrepreneur at heart and am pleased to be working with the company that has put millions of entrepreneurs into business for themselves worldwide."
The addition of Sellecca Solution as a complement to Amway Global's Artistry skin care and cosmetic brand will continue the company's leadership in prestige skin care. Sellecca Solution, a luxury skin care system designed for sensitive skin, will be sold exclusively through Amway Global.
Amway Global will begin offering new products resulting from these agreements in 2009.
About Amway Global
Based in Ada, Mich., Amway Global is part of the Amway group of companies, founded by the DeVos and Van Andel families. Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the companies, which include Amway, Access Business Group, Alticor Corporate Enterprises (ACE), and Amway Global (formerly Quixtar), exceeded $7.1 billion in fiscal 2007.
About John Tesh
John Tesh is known as a leading and respected figure in the entertainment and broadcasting industries. In 1996, after 10 years as co-host of "Entertainment Tonight," he surprised many by leaving the highly visible position to pursue his career as a fulltime musician. Since then, Tesh has also become one of the most successful syndicated radio show hosts in the country with "The John Tesh Radio Show: Music and Intelligence for Your Life." Tesh has recorded more than 40 music CDs, three DVDs, and is author of three books, including "Intelligence for Your Life: Powerful Lessons for Personal Growth."
About Connie Sellecca
Connie Sellecca is an actress best known to many as the star of the ABC hit television shows "Greatest American Hero" and "Hotel." Sellecca has starred in hundreds of hours of television in more than 20 television series and movies, in a career spanning four decades. Sellecca launched her line, Sellecca Solution, in 1998 after spending six years developing the formula for her signature "Miracle Formula" cream.